The 42nd Agora Awards recognized De La Salle University as “Marketing School of the Year” in ceremonies held in Bonifacio Global City last January 19.
Dr. Rayan Dui, chair of the Department of Marketing and Advertising, accepted the award
on behalf of DLSU. Joining him during the event were his fellow faculty members at the Ramon V. del Rosario College of Business (RVR COB), led by Dean Dr. Emilina Sarreal.
In a Manila Times column, RVR COB faculty member Noel Sajid Murad enumerated efforts initiated by the Department of Marketing and Advertising which were presented to Agora Award jurors.
Murad highlighted the department programs that were aligned with the University and college’s sustainability-oriented direction, particularly partnering with United Nations Principles for Responsible Management Education (UN PRME) to help achieve the UN Sustainable Development Goals.
Murad also reported that the department has incorporated various opportunities in their syllabi that allow students to work with NGOs and vulnerable sectors of society. It likewise made steps to allow students to present their research papers in international conferences to raise the University’s productivity index. The department also increased doctoral degree holders among their faculty along with publications in Scopus-indexed journals.
He furthered: “Through the DLSU Center for Business Research and Development (CBRD), headed by Dr. Luz Suplico-Jeong.. and the Marketing and Advertising Research Sub-Center (MARS) headed by Assistant Professor Nelson Guillen, Jr., we offer consultancy services to SMEs to help their business thrive.”
The Agora Awards is an annual recognition program run by the Philippine Marketing Association.
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